Asaf Mazar

Asaf Mazar

Behavioral Scientist

Postdoctoral Research Fellow, The Wharton School, University of Pennsylvania

Hi there!

I’m a behavioral scientist and postdoctoral research fellow at The Wharton School, University of Pennsylvania. I study how people form and break habits, as well as how behavior is shaped by friction, or seemingly-small external barriers.

To understand how behavior change unfolds in real-world settings, my work uses a diverse range of methods, including field experiments, experience sampling, geospatial analysis, and surveys. My work has been published in top academic journals (Proceedings of the National Academy of Sciences, Psychological Science) and media outlets (Washington Post, Forbes, Fortune, Time, Financial Times, CNN). Before entering academia, I played harpsichord and jazz piano. You can read more about my work below or email me!

Over the years, I’ve had the fortune of knowing awesome people who helped me understand where I want to go and how to get there. I’m happy to pay it forward - feel free to reach out to me if you want to learn more about doing behavioral science within and outside of academia.

  • Habits
  • Behavior change
  • Friction
  • Ph.D., Psychology, 2022

    University of Southern California

  • M.A., Psychology, 2019

    University of Southern California

  • B.A., Psychology and English Literature, 2016

    Ben Gurion University