Experience

  1. Postdoctoral Research Fellow

    The Wharton School, University of Pennsylvania
    Research on habits and friction in consumer and health behavior; randomized controlled trials, causal inference with large-scale user logs, and generative AI for personalized, adaptive interventions.

  2. Visiting Scholar

    UC San Diego
    Collaboration on habit formation, biosensing-driven behavior prediction, and consumer decision-making.

  3. Behavioral Science Consultant (contract)

    Oura
    Translate large-scale biosensor streams into habit-science insights to support healthy routines.

  4. Behavioral Scientist

    Irrational Labs
    Designed experiments to drive conversion and retention; facilitated trainings for product teams.

  5. Senior Behavioral Scientist (internship & contract)

    Catalyst Behavioral Sciences
    Led large-scale studies (>$1M) for health behavior change; survey and segmentation for Fortune 100 clients.

  6. Project Manager → Graduate Research Fellow, Habit Lab

    University of Southern California
    Directed field studies on habit formation/change; quantitative modeling of large behavioral datasets.

Education

  1. PhD · Social Psychology

    University of Southern California
    Dissertation: ‘Habits and Friction: Actual and Perceived Effects on Behavior’. Committee Chair: Prof. Wendy Wood.

  2. MA · Psychology

    University of Southern California

  3. BA · Psychology & English Literature (magna cum laude)

    Ben-Gurion University of the Negev
Skills & Hobbies
Technical & Methods
R (tidyverse, lme4, modeling)
Python & SQL (data pipelines, ML)
Causal inference & experiment design
Multilevel & geospatial analysis
Hobbies
Jazz piano & harpsichord
Kayaking & hiking
Hummus enthusiast
Awards
Wharton Dean’s Research Fund
The Wharton School ∙ June 2024
Competitive award supporting research on habits and friction in consumer behavior.
Wharton–INSEAD Alliance Research Grant
Wharton–INSEAD Alliance ∙ March 2024
Joint grant for collaborative work on generalizable behavioral science.
Association for Consumer Research Working Paper Award
ACR ∙ October 2023
Recognized for promising early-stage research on micro-delays and consumer engagement.
Society for Personality and Social Psychology Student Paper Award
SPSP ∙ February 2023
Awarded for research on habits and lay theories of behavior.
Santa Fe Institute Complexity–GAINs Summer School Fellow
Santa Fe Institute ∙ July 2022
Selected participant focusing on complex systems approaches to behavior.
Languages
100%
English
50%
Spanish