Asaf Mazar

Asaf Mazar

Behavioral Scientist

Hi there!

I’m a behavioral scientist with background in psychology and consulting. I study how people form and break habits, as well as how behavior is shaped by friction, or seemingly-small barriers that sometimes punch above their weight.

To understand behavior, I use methods ranging from randomized controlled trials, analytics of massive user trace log, surveys, and adaptive interventions driven by generative AI. My work has appeared in top academic journals (PNAS, Psychological Science) and received broad media coverage (Forbes, Financial Times, Fortune, CNN). In a previous life, I played harpsichord and jazz piano. You can read more about my work below or get in touch!

Over the years, I’ve had the fortune of knowing awesome people who helped me understand where I want to go and how to get there. I’m happy to pay it forward - feel free to reach out to me if you want to learn more about doing behavioral science within and outside of academia.

Education

PhD · Social Psychology

University of Southern California

MA · Psychology

University of Southern California

BA · Psychology & English Literature (magna cum laude)

Ben-Gurion University of the Negev

Interests

Habits Behavior change Randomized experiments (A/B tests) Causal inference Machine learning Friction Wearables Digital health Survey and experiment design
Featured Publications
Microdelays disrupt online learner engagement featured image

Microdelays disrupt online learner engagement

In two large-scale online learning field datasets, we find that even minor loading delays (1-2) can strongly harm learning.

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Asaf Mazar
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